Bring Your Product To Market

Review 6 topical videos highlighting product marketing in the food and grocery industry. Kickstart your product’s future today.

Ask Jim: Journey Into Marketing

Hi, I’m Jim Cortesi, and I am here to help you.

 
 

1. Analyze The Market

Look into your idea. Do your research. Cost of doing business. How much time do I need to devote to this?



 

2. Rules & Regulations

State and federal rules. FDA regulations. Local Health agencies inspections. Nutritional labels. Ingredient label.

 

3. What's in a name?: Labeling

Branding, Labels, UPC's. What is your vehicle? A bottle, jar, box, bag, or maybe even a clam shell.

 

4. The Right Stuff: Packaging

Sizes, ounces. Pack size. How many units in a case.

 

5. Scale Up

Production facility - Commercial kitchen, expiration dates, shelf stable. Co-packers.

 

6. Product Marketing

Your brand message. Call outs on package- gluten free, organic, Non GMO etc. Trends, Create a demand.

Let’s Talk!